Nudging: The new black in environmental policy

Nudging is increasingly receiving more attention from politicians, the media and academics. In 2014, the Swedish Environmental Protection Agency published a report on the subject and Vetenskapsradion dedicated several programs towards the concept of nudging. In the United States, Britain and Australia, there are public institutions that actively work with nudging and researchers are trying to understand, criticize, reflect and review the concept; the number of scientific articles on the topic is constantly rising. To use nudges in the environmental field has become more and more popular, as policies so far have been considered insufficient to achieve the environmental objectives, such as reducing greenhouse gas emissions.