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Profile summary

  • Market based governance & certification
  • Aquaculture
  • Pro-environmental consumer behaviour
  • Life cycle assessment
  • Seafood value chains

Malin Jonell’s work focuses on the role of seafood in future food systems and market-based governance mechanisms that improve the growing aquaculture sector

Jonell’s main research interest is sustainable food production, and in particular the role of markets, trade and the private sector in driving positive change in the growing seafood sector. Jonell has a background in ecology and more recently has included theory and methods from environmental psychology, industrial ecology and sustainability science in her work.

In the SEAWIN project, Jonell’s reserach centers on the role of consumers and other market actors in driving demand for sustainable seafood. Moreover, she aims at investigating the environmental effects of implementation of aquaculture eco-certification schemes.

Prior to her current work, Jonell worked with SRC and EAT as a postdoctoral fellow on the EAT-Lancet Commission on Healthy Diets from Sustainable Food Systems. The Commission defined the safe operating space for global food systems by setting scientific targets for both sustainable food production and healthy diets. Jonell’s work centered on food sustainability metrics and in particular the role of “blue foods” (fish, shellfish) in the global food system.

Jonell received her PhD from the Department of Ecology, Environment and Plant Sciences, Stockholm University in 2016. Her PhD thesis, ‘Kind of turquoise – Effects of seafood eco-certification and sustainable consumption’ had a focus on the role of eco-certification in improving the environmental performance of the growing aquaculture sector and seafood consumers in driving positive change. Jonell holds a M.S. in Biology from Stockholm University. She has experience from fieldwork in Gaansbai, South Africa (2007), Cà Mau, Vietnam, (2012) and Stockholm, Sweden (2013) and was a guest researcher at the WorldFish Center, Penang Malaysia (2011) during her PhD studies.

Jonell has been involved in the creation of the Evaluation Framework for Assessing Conformity of Public and Private Certification Schemes With the FAO Technical Guidelines on Aquaculture Certification (FAO, Rome 2012) and been part of the OrAqua project on Recommendations for a future European regulation on organic aquaculture.

Jonell's work has been featured by a number of media outlets, such as: Havsutsikt

Aktuell Hållbarhet, twice:
Ekologiska tigerräkor inte miljöbättre
Forskning: Känslorna styr dig vid fiskdisken

Klotet, Swedish Radio P1

Publications by Jonell, Malin